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Paper flower: new collection by Tiffany & Co.

Graphic jewelry Paper Flowers – a story about careless chic and the first creation of Reed Krakoff

According to Reed Krakoff, appointed as the creative Director of Tiffany & Co. in January 2017, for whom the Paper Flowers collection was the first full-fledged debut in a new role, the main focus of new products is in the combination of organicity and femininity with graphics. The result clearly shows the beauty of decomposition and asymmetry without loss for the traditional beauty of diamond jewelry and the DNA of the Historic American Jewelry House. A third of the jewelry is unique haute joaillerie items.

Platinum flowers, which form the basis of jewelry, are obtained by combining abstract petals – neither realism nor jewelry botany! The palette is monochrome — platinum and diamond glitter. There are only a couple of highlights — diamond yellow and tanzanite blue. The latter is responsible for the color of the iris, an important floral motif in the history of Tiffany & Co. – a curtsy to the dawn of the brand’s glory, which fell on the modern era. Yellow diamonds in fireflies, the wings of which still beat the petal theme, are a tribute to the historical Tiffany Yellow stone, a “cushion” of canary shade with a weight of 128.54 carats.

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