The restaurant owners often underestimate the importance of menu design. Surely you know that many restaurants offer rather unattractive menus to their visitors.
Today we don’t want to cite somebody as example and claim that in our time any person must be interested in the design and understand it. After all, it’s not quite like that. Nowadays many people don’t pay special attention to the clothes, shoes, pieces of furniture. They don’t care how the restaurant menu looks like. Throughout their life they don’t want to devote their time to the design, functionality or aesthetics. It’s both good and bad, but you shouldn’t forget that there are people who care for such things.
Imagine that you enter the restaurant where everything creates a good impression: interior, service, music, food and menu design. The restaurant owners paying attention to all kinds of small articles are really proud of the care and consideration they give to create one or another article.
On the other hand, there are many restaurants where we want to eat as quickly and possible and leave.
If the restaurant makes a profit (even a little), why not to employ a professional designer who’ll develop a design of visit cards, menus, etc.? If you’re the restaurant owner who cares for the image of your establishment and business on the whole, you have to pay attention to this matter. And if you don’t want to invest in your own business, it tells volumes.
Menu is an excellent way to create a pleasant impression of your restaurant with the visitors.
The marketing statistics shows that the successful design of restaurant or café menu helps to increase the sales approximately by 2-10 %.
Creating the menu, many people forget that it’s necessary to enclose the visually beautiful design and right text layout (the choice of types). The menu design should be presentable and readable. The menu affects the first impression of the restaurant. Its’ interior and filling helps to determine the status of the restaurant or bar, etc. The main menu must show the range of dishes so “tasty” that the visitors want to try as many of them as possible.
Making the design of your restaurant menu, don’t forget about the dessert and wine list (or hookah list).